Brand Sampling Programs and CPGPulse

Brand Sampling Programs and CPGPulse

April 21, 2023

Hey there SnackMagic Subscribers,

We've got some exciting updates to share with you about our sampling program in partnership with CPGPulse. This data analytics tool allows brands to tap into a new demographic by donating their products for sampling and receiving valuable feedback on new product or packaging launches. We've collaborated with 50+ brands to date and want to feature several of our amazing partners - South 40, Bourbon Foods, and Chasin' Dreams Farm - to give you a taste of what our brand sampling programs and CPGPulse tool can achieve.

Here's a snapshot of our brand partners' sampling successes:

  • South 40: We provided valuable feedback to this ultimate snack brand on their new Nutty Crunchy Snack Bar line, which informed and bolstered their retail go-to-market strategy. You can find their eye-catching Crunchy Nut Bars in the following flavors: Almond, Cashew, Hazelnut, Peanut, Pistachio, and Mixed Nut.

  • Bourbon Foods: We helped this gummy brand broaden their customer base and brand awareness as they test the waters in the US market before finalizing expansion and distributor locations. Their gummies bring out a snackers’ playful side, regardless of age!

  • Chasin' Dreams Farm: We highlighted their brand's shift from tiny popped sorghum snacks to sorghum savory puffs, and emphasized that customers were excited about their new category focus. Their new SKUs pack a punch with flavors like Cheddar, Sriracha, Sour Cream & Onion, and BBQ. This exposure is instrumental in helping brands perfect their offerings and grow their businesses with confidence.

We're also thrilled to announce that a new feature will be launched in the coming weeks: Custom Sampling Questions. This tool incentivizes customers with a reward system and helps brands hone in on specific insights they're seeking out. These targeted surveys can either be embedded into our gifting menu flow or presented to customers as post-purchase questions.

In both instances, customers will receive points upon completion to use toward future orders. This new feature is just another way we're constantly evolving to better serve our partners and provide valuable insights.

We hope these insights give you a taste of what our brand sampling programs and CPGPulse tools can achieve. If you're looking to expand your customer base and receive valuable feedback on your products, don't hesitate to reach out. We're always excited to help brands reach new heights!


The SnackMagic Team

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