Ratings, Ratings, Ratings Galore.
We're keeping this week's insights simple. It's all about ratings.
All products sold on SnackMagic and visualized on CPGPulse are up for a 1-5 star rating after product delivery, in addition to qualitative consumer ratings and reviews.
First up, the parent categories:
SnackMagic's top five rated products from 1H 2022, by parent categories: snacks, beverage, pantry.
Followed by top snack subcategories: cookies, popcorn & pretzels, crunchies (aka alternative better-for-you savory snacks). And candies (identified as soft/hard candy) and chocolates.
With ratings, comes reviews. According to INC, 91% of consumers read online reviews, and 85% deem them as trustworthy as a personal recommendation. In case you don't know how to find your reviews on CPGPulse, a quick tutorial: Reviews on CPGPulse, can be found through Brand Dossier -> Ratings and Reviews.
Whether you've recently entered the market, or are a well-established CPG brand, combining performance sales velocity, with consumer opinion can make for some fruitful learnings and help you stay dynamic. What's more... our mobile app, SnackDrop goes a step further from collecting ratings, and reviews, to attaining product recipient answers to shopping persona questions. Brand-specific custom questions soon are available.