Soul-Searching Beverage Questions: 1. Should you be getting into coffee soda? 2. RTD or powdered formats? 3. Does your flavor profile need to skew 'herbal & earthy' PLUS Supermercato Insights x CPGPulse Deep Dive: Beverage Trends
As June marks the start of summer refreshment, a snapshot of SnackMagic beverage performance below shows that bev 2.0 brands that sport botanical properties (Dry Soda), Asian inspired flavors (Kimino Drinks), and alternative energy (Riff) can prove good unit velocity metrics.
But, powdered formats (Craftmix) can easily compete head to head with its RTD counterparts. An influx of 2022 investor interest and DTC shipping conditions have created strong tailwinds for this format in the era of digital beverage commerce.
Top search terms on SnackMagic's Marketplace strike three distinct buzz words across categories, dietary restrictions, and flavor profiles. Coffee, Keto, and Lemon.
Does this mean that you should have a coffee soda product, sparked with some citrus notes? Brands like SlingShot and Keepers come to mind.
Lastly, a deep dive of recently favored consumer flavor profiles show fruity and sweet beverage reign supreme. No surprises there. But, herbal and earthy strike third place for top-ranked consumer flavor -- beating out preferences for tart.
Herbal and earthy flavors are no stranger to categories such as packaged tea, but perhaps other bev 2.0 brands should explore more.
Interested in more beverage analysis?
CPGPulse x Supermercato Insights recently collaborated to create a deep dive of beverage trends on SnackMagic -- an index for the emerging beverage landscape across the following categories:
Wellness & Functional
Seltzer & Sparkling Water
Shots & Smoothies
Read more here.