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Today's insight: a trip down the spreads aisle.

Spreads have seen much volatility over the past six months -- exciting for a category that has long been dominated by the classic staple PB&J in major conventional markets.

Top spot mostly go to New York Magazine's darling nut butter, Fix & Fogg.  Virginia James, a farm-to-table brand that sports creative flavors like Strawberry Daiquiri and Carrot Cake, propelled to first place last February.

Meanwhile, Chia Smash by Oswald., whose principal ingredient is the superfood chia seed, somehow ended up in second place this April from the bottom percentile last Q4.

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A visualization of where top SnackMagic spread sales are below.

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Californians leading the charge on PB&J 2.0.

How fitting.